Within the food, cosmetic and personal care industries, there exists a growing demand for ‘natural’ or ‘organic’ products. However, the public’s desire for natural ingredients and sources is based on the clever marketing of misinformation and pseudoscience. And leading this...
Despite the prevalence of science-driven inventions and advancements that shape our society, there is a worrying lack of public knowledge – and even interest – in scientific thinking. But the result isn’t as trivial as the general public not knowing...
9.6 million – this is the number of yearly deaths caused by one of the most deadly diseases we know today, cancer. However, many forms of cancer have no known conventional cure. This gap in modern medicine opens the door...
What’s more dangerous than outright pseudoscience? The exaggeration of scientific truth by otherwise reliable sources, possibly. Oftentimes, news outlets and social media users don’t intend to mislead their followers, but rather can be a tad too eager to share the...